Both are URL shorteners. But they're built for different things. Bitly is older, bigger, and great for basic link shortening. Brevly is built for people who need password protection, link expiry, and smarter analytics — without paying enterprise prices.
We're obviously biased — but we've tried to make this comparison accurate. Check Bitly's pricing page to verify their current numbers.
Try Brevly free →| Feature | Bitly | Brevly |
|---|---|---|
| Free plan | 10 links/mo | 5 links/mo |
| Unlimited linksKey diff | $29/mo | $12/mo |
| Password-protected linksKey diff | $29/mo (Secure) | |
| Link expiry datesKey diff | ||
| Custom domains | $29/mo | $29/mo |
| Branded slugs | $8/mo | $12/mo |
| QR code generation | $8/mo | $12/mo |
| Click analytics | Basic on free | Basic on free |
| Advanced analytics (device, geo, referrer)Key diff | $29/mo | $12/mo |
| UTM builder | $29/mo | $12/mo |
| API access | $8/mo | $12/mo |
| Link-in-bio pagesKey diff | ||
| Enterprise SSO | $199/mo | Not available |
| Dedicated support | $199/mo | $29/mo (Secure) |
10 links/month, basic analytics
200 links/month, branded links
500 links/month, custom domains
3,000 links/month, SSO
5 links/month, basic analytics
Unlimited links, full analytics, API, UTM builder
Everything + password protection, custom domain, link expiry
Prices shown are monthly billing. Brevly offers 2 months free on annual plans. Bitly pricing may have changed — verify at bitly.com.