Link in Bio: The Complete Guide for Creators in 2026
Instagram, TikTok, and X give you one clickable link. A link-in-bio page turns that single slot into a full menu of destinations — your store, your newsletter, your latest video, your booking page. Here's how to build one that actually gets clicked.
What is a link-in-bio page?
A link-in-bio page is a simple, mobile-optimized page that lives at a short URL likebrevly.link/@yournameand lists multiple links in one place. You put that URL in your social media bio, and anyone who taps it gets a clean list of everywhere they can go.
If Instagram is your main platform, Brevly's Instagram link shortener is built specifically for this — short, branded URLs that look clean in the bio field and load instantly on mobile.
Choosing the right links to include
The biggest mistake creators make is adding too many links. Five to seven is the sweet spot. More than that and visitors leave without clicking anything.
Prioritize by intent:
- Top slot: Whatever you're actively promoting right now (new video, product drop, event)
- Middle slots: Your highest-traffic evergreen destinations (newsletter, shop, portfolio)
- Gated content: If you have exclusive resources for paid members or subscribers, you can password-protect those individual links so only people with the code can access them
- Bottom slot: A catch-all (your website or YouTube channel)
Writing link labels that get clicks
"Click here" and "My website" perform poorly. Be specific and action-oriented:
- Instead of "Shop" → "Shop the drop (limited stock)"
- Instead of "Newsletter" → "Get weekly tips — free"
- Instead of "YouTube" → "Watch my latest video"
The only way to know which labels actually work is to measure them. URL shortener analytics show you exactly which links on your page get the most taps — and which ones are being ignored so you can swap them out.
Your handle matters more than you think
Your link-in-bio URL is something people will type manually after seeing your content. Keep it short, lowercase, and matching your social handle. If you're @janedoeon Instagram, aim for brevly.link/@janedoe.
How to set one up with Brevly
- Sign up for a free Brevly account.
- Go to Link-in-Bio in the dashboard and click "New page."
- Claim your handle (e.g.
@yourname). - Add your display name, a short bio, and your avatar.
- Add up to 5 links on the free plan (unlimited on Pro).
- Toggle "Published" and copy the URL into your social bio.