Analytics

URL Shortener with Analytics:
Track Every Click

Short links aren't just for saving characters. With Brevly, every link you shorten comes with a full analytics dashboard — click source, geographic data, device breakdown, and more.

Start tracking for free →

Why analytics belong in your URL shortener

Most URL shorteners track clicks as an afterthought. Brevly treats analytics as the main event.

Total & unique clicks

See both total clicks (all visits) and unique clicks (distinct visitors) for every link. Know whether you have broad reach or a deeply engaged niche.

Geographic breakdown

Country and city-level data on every click. Know if your regional campaign is reaching the right market, or if your audience is in a timezone you haven't optimized for.

Device & browser data

Mobile vs desktop split, browser type, and operating system. If 90% of clicks come from mobile, your landing page needs to be mobile-first.

Click velocity over time

Hourly and daily click charts. Spot traffic spikes that signal viral moments or newsletter send times. Identify the slowdown that shows a link is aging out.

Basic vs advanced analytics

MetricFree planPro / Secure
Total click count
Unique click count
Click history (7 days)
Click history (unlimited)
Referrer / source data
Geographic breakdown
Device & browser data
UTM parameter builder
CSV export
API access to analytics data

Using analytics to improve your content strategy

Scenario

You post on 3 platforms

What the data tells you

Referrer data shows 80% of clicks come from Twitter/X, not Instagram. You stop spending time on Instagram content and write longer Twitter threads instead.

Scenario

You send a newsletter every Tuesday

What the data tells you

Click velocity shows most clicks happen within 2 hours of send. You reschedule from 9am to 7am when your audience is most active.

Scenario

You're running a regional campaign

What the data tells you

Geographic data shows 40% of clicks come from a country you weren't targeting. You create a localized landing page for that market.

Scenario

An old post starts spiking

What the data tells you

A post from 3 months ago suddenly gets 200 clicks in a day. You check the referrer — someone with a big audience shared it. You reach out to them.

Start making data-driven decisions

Every link you create in Brevly comes with a full analytics dashboard. Free to start.

Create your first tracked link →

How to track link clicks guide · Bitly alternative